Fourfold

Content Planning Matrix

The content planning matrix is designed to determine which ideas are worth the shoot. Each dot is a content idea, placed by how much people will care and how hard it is to make. The number and color of each dot is its marketing value: green ideas are worth the most, red the least.

Marketing value <4.54.55.56.57.5+ Needs extra shoots, budget, sign-off, access, or people

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